City Identity for Umeå, The concept for the design of Umeå style is based on the sun hours of the city. In Umeå winter times they see 6 hours sun and in summer its 22 hours.
With this strange phenomenon and the graph of the sun hours the city identity is made. ( logo,business cards, envelope, writing paper, promotion posters, visual)
( Business cards 5,5×8,5 cm | Envelope 11×22 cm | Writing paper A4 | Promotion posters A2 )